Established in 1988, BABY, the Stars Shine Bright is a Lolita fashion clothing brand founded by Akinori and Fumiyo Isobe in Tokyo, Japan. The brand's vision is to create designs that make one feel cute and elegant like a beautiful princess, happily dressing up in fancy frills and lace.

In 2004, BABY, the Stars Shine Bright was featured in the cult hit movie Kamikaze Girls, which made Lolita fashion known around the world.

BABY, the Stars Shine Bright opened its San Francisco store in 2009. BABY, the Stars Shine Bright also actively hosts events, fashion shows, and tea parties overseas.