6%DOKIDOKI is a shop/brand based in Harajuku, founded in 1995 by Sebastian Masuda as a place of creation. Shop concept "sensational kawaii" means "shockingly kawaii", "exceedingly kawaii", and "too-kawaii things and stuff". They sell original items, select items, and projects along with this shop concept.

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Also, not only a fashion genre, 6%DOKIDOKI has an important role to expand culture all over the world. As a leading place/people/brand of Japanese pop culture, the shop showcases original, unique creations throughout events and shows, etc.